Early alchemists learned that they couldn’t weave gold from coal. Similarly, you can’t build a website that climbs the ranks of search engines like Google and Bing without tapping into SEO best practices and avoiding deadly pitfalls. The above infographic from SearchEngineLand points out just what contributes to a successful search engine strategy.
Mastering SEO Chemistry
Building a strong SEO plan is about creating content that sticks. As we’ve seen over the past few years, Google frequently tinkers with their algorithm that ranks and prioritizes how and where pages appear, but there are fundamental items that contribute to what qualifies as meaningful and relevant content.
Well thought-out HTML (titles, headings and descriptions), intentional content and links play a huge factor into SEO rankings, too, including who’s linking to you and to which sites you’re directing your audience.
What’s Holding Your Rankings Back
Flooding your content with irrelevant keywords keeps your pages from climbing the search results. Remember that your site stands to gain the longer a user stays on the page, but that your bounce rate and length of stay on a page can have a negative effect. Your goal should be to engage your audience by providing them with as much relevant content as you can that pertains to the topic that you chose your blog post or site page to be about.
Once you’ve established your expertise in a certain area, give visitors a seamless way to get to the next step – connect on social media outlets, contact you, post comments or return to other parts of your website. Be sure to avoid the major red flags of SEO, too, including purchasing links and cloaking (ref.: SEO experts in Malta, Fix Now Media).