Branding Guidelines: How to Create a Strong Visual Identity for Your Brand In today’s fast-paced and competitive business world, having a strong visual identity for your…
![How to Create a Branding Guidelines Document 1 Pearl Street Warehouse Brand Standards & Guidelines document – front cover and inside spread](https://www.sutter-group.com/wp-content/uploads/2018/07/PSW-Side-2a.jpg)
![What is Branding? And More to the Point, What is Your Brand? 2 With branding, visual identity is just the tip of the iceberg](https://www.sutter-group.com/wp-content/uploads/2018/09/what-is-branding-hero.jpg)
In the movie Hitch, Hitch (Will Smith) tells his date’s boss that he works in brand management. “I have no idea what that means,” says the...
![Sutter Group and XRVZN release augmented reality app for Marriott 3 Marriott Augmented Reality Promotional App as seen on iPhone](https://www.sutter-group.com/wp-content/uploads/2018/07/aLoft-blog-1170x658.jpg)
Sutter Group and the team at XRVZN, a virtual reality training company in the greater Washington, D.C. area, has created a new augmented reality (AR) app....
![Navigating a Rebrand in 5 Easy Steps 4 Mountain Dew Logo throughout the years](https://www.sutter-group.com/wp-content/uploads/2016/10/mountian-dew-logo-featured.jpg)
Navigating a Rebrand in 5 Easy Steps Strong, recognizable branding can, in many ways, do as much for the marketing of your products or services as...
![Investing in Brand Development and Logo Creation 5 Investing in brand development infographic](https://www.sutter-group.com/wp-content/uploads/2015/12/investing-in-brand-development-featured.jpg)
Investing in Brand Development and Logo Creation Why is it important for companies to invest in how their brand looks? Custom logos and corporate identities don’t...