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With branding, visual identity is just the tip of the iceberg

What is Branding? And More to the Point, What is Your Brand?

In the movie Hitch, Hitch (Will Smith) tells his date’s boss that he works in brand management. “I have no idea what that means,” says the...
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Posted in Visual Identity
Collage – Social Media and Blog Writing for Associations

How Associations Use Social Media Like a Boss — Part 2 of Inbound Marketing for Associations

Associations use social media for a variety of reasons — To stay in front of their members To earn new members To sell books and other...
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Posted in Marketing, Social Media
Association personnel discussing Inbound Marketing

Inbound Marketing for Associations — Part 1

How Does Inbound Marketing Help Associations Bring in New Members? First, let’s define inbound marketing. Inbound marketing is what you do to attract people to your...
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Posted in Marketing
Marriott Augmented Reality Promotional App as seen on iPhone

Sutter Group releases augmented reality app for Marriott

Sutter Group, a branding and marketing agency in the greater Washington, D.C. area, has created a new augmented reality (AR) app. The app, designed for Marriott...
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Posted in Branding, Interactive Technology, News, Web Design, Web Development
Email Marketing is Still the Hottest Strategy in Town

Email marketing is still the hottest strategy in town

You may believe that email marketing isn’t as effective as sexier, newfangled marketing avenues. After all, email marketing has been around forever, predating social media.

Plus, many email campaigns are plain vanilla — text with few if any visual items.

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Posted in Email, Marketing
Clutch Award Winner Sutter Group

Sutter Group Named as a Top D.C. Web Designer & Augmented Reality Developer!

Sutter Group Named as a Top D.C. Web Designer & Augmented Reality Developer! Creating custom, high-quality designs and technologies involve having a team who is truly...
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Posted in App Development, Design, Interactive Technology, News, Web Design, Web Development

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