
In the movie Hitch, Hitch (Will Smith) tells his date’s boss that he works in brand management. “I have no idea what that means,” says the...

Associations use social media for a variety of reasons — To stay in front of their members To earn new members To sell books and other...

How Does Inbound Marketing Help Associations Bring in New Members? First, let’s define inbound marketing. Inbound marketing is what you do to attract people to your...

Sutter Group, a branding and marketing agency in the greater Washington, D.C. area, has created a new augmented reality (AR) app. The app, designed for Marriott...

You may believe that email marketing isn’t as effective as sexier, newfangled marketing avenues. After all, email marketing has been around forever, predating social media.
Plus, many email campaigns are plain vanilla — text with few if any visual items.