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Marketing

Collage – Social Media and Blog Writing for Associations

How Associations Use Social Media Like a Boss — Part 2 of Inbound Marketing for Associations

Associations use social media for a variety of reasons — To stay in front of their members To earn new members To sell books and other...
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Posted in Marketing, Social Media
Association personnel discussing Inbound Marketing

Inbound Marketing for Associations — Part 1

How Does Inbound Marketing Help Associations Bring in New Members? First, let’s define inbound marketing. Inbound marketing is what you do to attract people to your...
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Posted in Marketing
Email Marketing is Still the Hottest Strategy in Town

Email marketing is still the hottest strategy in town

You may believe that email marketing isn’t as effective as sexier, newfangled marketing avenues. After all, email marketing has been around forever, predating social media.

Plus, many email campaigns are plain vanilla — text with few if any visual items.

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Posted in Email, Marketing
Promotional pens

Personalized Pens Offer Affordable Impressions

Personalized Pens Offer Affordable Impressions Promotional pens go back a long way. If you own or manage a small business, investing in promotional pens has been...
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Posted in Blog, Branding, Marketing
Social Media Marketing Trends Infographic

Social Media & Marketing Trends for 2016 and How to Take Advantage

Social Media & Marketing Trends for 2016 and How to Take Advantage Our Facebook “holiday deal” ads are wrapping up. Our strategies for the New Year’s...
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Posted in Marketing, Social Media
Infographic showing mobile phone and social media logo icons

Social Media Advertising: Which Channel Should You Use?

Social Media Advertising: Which Channel Should You Use? According to a Salesforce survey conducted at the end of 2014, 70 percent of marketers were planning to...
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Posted in Marketing, Social Media

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