Challenge
The National Automobile Dealers Association (NADA) represents nearly 16,000 car and truck dealers, with over 30,000 franchises, both domestic and international. Having built an unbeatable reputation since its founding nearly a century ago, NADA members have come to expect the best — whether it be in education, research and analysis, employee benefits, resources, etc. Their Used Car Guide, now part of the J.D. Power family, is a dynamic and high performance brand in need of constant, custom support.
Solution
Over the last few years, Sutter Group has provided NADA Used Car Guide with custom mobile apps like AppraisalPRO and MobileValues, a native application designed for iOS (and soon for Android) that provides NADA Used Car Guide’s clients the ability to access essential vehicle values directly on their smartphones and tablets. Additionally, Sutter Group designs their social media artwork, holiday email cards, vehicle reports, branded collateral, event displays and more.
Insights
The extensive knowledge, expertise and market presence of the NADA Used Car Guide must be communicated through every piece carrying their brand name. Having worked so closely with their team, and by treating each other like family, Sutter Group is able to predict creative needs and expectations so that the client’s expectations are met or exceeded every time. The amazing results of our work together reflect how in-sync we are with our clients.
Branded giveaways and banner roll ups for events are needed each year to help them stand out in a clever, but consistent way.
Cathy Ellico – Manager, Marketing Communications
Sutter Group continues to support the AppraisalPRO app with updates, as well as back end support.
