Augmented Reality Ice Cream

As a company with a vested interest in mobile application development, we’re always taking time to stay up on current technology trends in this area. One we’ve been following closely is the burgeoning area of augmented reality. To date, there have been a few really incredible uses of augmented reality in mobile apps, most notably augmented reality browsers such as Layar. Layar’s a really cool application that uses the viewfinder from your phone’s camera and your phone’s GPS capabilities to show you on-screen descriptions of what’s nearby.

Here’s one that we just stumbled upon, and while I’m not sure I’d classify this as a mobile application nor a USEFUL deployment of augmented reality, it certainly qualifies as incredibly cool. Enjoy!