What’s the first thing you do when an unfamiliar company or brand gets your attention? Check out their website, right? According to research conducted by Hubspot in 2014, 94% of people cite website design as a reason they do not trust certain websites. Even the color scheme affects a site’s performance. According to the same study, sites with dark color schemes have 2% growth while sites with light color schemes have only 1.3% growth. Needless to say, putting plenty of time, effort and artistic talent into your web design is non-negotiable.
The home page is among the most important pages of a site. Often, it is the first page that visitors will see; and it sets the tone for what your brand or business is all about. Your home page design could determine whether or not a prospect decides to click around and, eventually, buy.
Dan Slagen from marketing design search engine, Crayon, created a unique Home Page Coffee Table Book featuring 50 top-notch designs from industry leading brands. Home page designs within five different industries including SaaS, Apps, Consumer Goods, Marketing and Food & Beverage, provide a variety while proving that no matter what industry your brand belongs in, a rock-solid site design is possible.