With all the data about trends in online shopping available, marketing analyst companies like Merkle need their insights to stand out. Retailers are struggling with big data and are trying to get a clear picture of what their end users want, and when and how they want it. The increasing sophistication in mobile technology is a leading driver in purchasing and intent. Merkle needed to communicate their ability to translate this information into actionable information for its potential clients.
Bringing the two concepts of retail and technology together in a clever illustration, we were able to convey a scene that would stick in the viewer’s mind. We created a visual centered around one idea — end-user connectivity — showing how it comes to life in a variety of ways every day. The result is a unique and memorable infographic that is bringing Merkle a ton of traffic and buzz.