The U.S. Congress had just completed an important vote on Capital Hill regarding farm policy. Unfortunately, for National Crop Insurance Services, the vote went the wrong way. In a few short days, an effort was put together to reverse the decision. Together with a partner firm in the public relations industry, Sutter Group turned around a two-minute animated video communicating in no uncertain terms what this vote would mean for Americans.
Within a couple of days the video began resonating with its target audience, garnering 85 subscribers and hundreds of organic views. The National Crop Insurance Services organization was thrilled with the results, the cost and quick production timeline.