MSA

Challenge

Our client , Mine Safety Appliance (MSA), is one of the World’s premier safety equipment manufacturers, with more than 40 international locations that help protect lives in over 140 countries. Recently, MSA released their latest innovation, the ALTAIR 2X Gas Detector, a revolutionary product that significantly increases safety when it comes go gas detection in mines. With the new product being the first of its kind, MSA wanted to create an engaging, interactive way of demonstrating just how the ALTAIR 2X Gas Detector functions.

Solution

Sutter Group has extensive experience in creative interactive marketing and engagement tools, so when MSA approached us with this project, we had just the answer. Using the Unity game engine, we designed a custom augmented reality app featuring a 3D model of the ALTAIR 2X Gas Detector. To explore the Detector’s different elements and functions, a user opens the app on their Apple/Android device, points it at the ALTAIR 2X device, and up comes a 3D model. Users can zoom, rotate, open up the device to see its internal components, and click each part for function and product details. Linked through the different components are videos, purchasing specs, and more. Sutter Group is now working with MSA to develop similar augmented-reality apps for multiple other products.

Insights

If you think about what custom apps are really good at doing, you can build them from the backend in a way that doesn’t limit their usefulness. Combine that with the technology found in mobile-responsive websites, and you’ve got an app that will stand the test of time.

“This wasn’t just a custom app project. This was a life-saving effort that needed to be available in multiple languages. Sutter Group delivered on exactly what they promised.”
– MSA
MSA Altair 2x - Savings calculator micro site
MSA Altair 2x - packaging with video screen and player built in
MSA G1 SCBA - manual app screens
MSA G1 SCBA - product shot
Designing a completely custom solution right the first time. The MSA app will be an example for others to follow.
MSA Altair 2x - Augmented reality app
MSA G1 SCBA - website and manual app