After 100 years of advocating agriculture in the States, the National Association of State Departments of Agriculture celebrated with a modernization of their strategic mission and vision. Their 25-page presentation culled together the steps through which their organization would reach new heights in effectiveness. Rather than ask its membership, partners and government representatives to leaf through that document, the forward-thinking NASDA commissioned this video to tell the story of its goals and inspire people to get involved.
After storyboarding out a series of scenes, the artist fine-tuned the transitions and brought in the audio. We even used the current CEO’s voice for the narration. The result is a short, easy-to-understand explainer video that captures the attention of a wide range of audience types. We even incorporated the association’s logo colors into the palette used for the animations. Our client was thrilled with the results, which were unveiled at their annual conference.